A Fortune 50 Technology Company Finds $10M in Quarterly Savings

This Fortune 50 company invests $2 billion annually across its marketing organization, running that spend through a stack of more than 20 marketing systems. Hundreds of individuals create content and campaigns for the business’s many segments and functions — but with no shared taxonomy or metadata governance, contributors were entering content into the CMS, DAM, and other platforms one record at a time, with no consistent way to tag any of it.

The Challenge: Reports That Took Weeks, Not Minutes

The marketing ecosystem supported a wide range of business needs, but its complexity meant it took dozens of people working over several weeks just to produce basic marketing reports. Without a common, standardized way to create and tag content, information fragmented across systems, teams, and activities — creating content inefficiencies, asset-retrieval headaches, and wasted spend replicating content that already existed. For other teams, the same unreliable data meant campaigns couldn’t be assessed, measured, or adjusted in real time. Obscured insight into marketing’s actual impact was estimated to cost the company tens of millions of dollars every quarter.

The Solution: Content and Campaign Data, Governed Together

Using a centrally managed, common taxonomy spanning every team, Claravine enforced consistent content tagging and classification — ensuring experiences carried consistent metadata before content published or a campaign went live. Automated validation across pages, marketing tags, and data readiness, backed by one centrally managed data flow, cut time spent on data quality processes by 80%, with a knock-on improvement in how quickly teams could gather and present data for executive reporting.

On the campaign side, automated cross-platform data-standard enforcement brought tracking codes and data formats to 100% compliance. Governed formats improved the accuracy of analytics reporting and unified cross-channel insight, letting marketing teams build richer, more targeted audience profiles while improving content performance across the board.

The Results: Real-Time Insight, Better Decisions

More personalized experiences and stronger digital engagement followed directly from richer, more trustworthy data. Real-time insight into marketing initiative performance now informs the company’s investment decisions and keeps teams working more efficiently — turning a process that once took weeks of manual reconciliation into one leadership can act on in the moment.