Products · Content Taxonomy & Governance
Give every asset a persistent ID
Extend your standards to everything you produce — creative assets, ad variants, social posts, site pages — so content stays recognizable from the studio through the ad platform into the performance report.
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Where creative metadata breaks down
- You can see that the campaign worked. You cannot see which creative decision made it work.
- Your assets are tagged by whoever has time, so tagging quality follows their week rather than your standard.
- The same asset sits in the DAM, the workflow tool and the ad platform under three names, with nothing linking them.
- You find the trafficking error in the post-campaign report, after the money is spent.
47%
of a campaign’s contribution to sales is attributable to creative — the largest single element, ahead of reach at 22%.
Source: Nielsen / NCSolutions, 2017 meta-analysis of ~500 CPG campaigns; 49% in the 2023 update
96%
of marketers have seen content demand at least double in two years, while 89% still require three or more approval stages per asset.
Source: Adobe research, 2025, n>1,600 marketers (vendor-produced)
Identity is assigned at production, not reconstructed later
Each asset gets a persistent Content ID at the moment it is made, with consistent attributes attached. Object and theme detection proposes metadata instead of waiting for someone to type it. Similarity matching catches the variant that is really the same asset under a different filename.
The ID follows the asset out of the DAM
The asset keeps its ID as it moves out of the DAM, through the workflow tool and into the ad platforms. Cross-system tracing means the thing that ran is provably the thing that was approved — through Adobe Experience Manager and Workfront on one side, and the ad platform connectors on the other.
Creative performance becomes measurable, not inferred
Because the identity held, performance data joins back to the asset and its attributes. Which concept, which format, which message — measured rather than inferred. The same attributes that let your BI tool answer creative questions are what let a model answer them.
What this is not
It helps to place this against categories that already have a name.
Not a DAM
A DAM stores assets and controls who can use them. This gives them an identity and attributes that survive leaving it — and connects to the DAM you already run.
Not a creative production or editing tool
It does not make the work. It describes the work consistently enough that its performance can be attributed.
Not a content management system
A CMS publishes content to a destination. This governs how content is identified wherever it ends up.
Not an analytics platform
It supplies the asset-level attributes your analytics needs in order to answer creative questions at all.
Works with the stack you already run
Native connectors across the ad platforms you buy on, the analytics and storage you report from, and the content systems your assets live in. An API suite and flat-file exchange cover whatever will never have a connector.
Frequently asked questions
Didn't find your answer? Bring your questions to a thirty-minute walkthrough with someone who has done this at enterprise scale — we'll show you, not tell you.
There are three taxonomy products. Which one do I need?
Choose this one if the thing you need to identify and track is creative — assets, variants, the content itself. Choose Taxonomy & Governance if the problem is campaign and tracking naming. Choose Taxonomy Management if the standard exists and the difficulty is governing it across teams and agencies. They share one taxonomy underneath, so they compound rather than overlap.
What are creative asset tags, and why do they matter?
Creative asset tags are the structured attributes attached to an asset — format, concept, message, offer, market. They matter because performance data arrives at the campaign level by default. Without attributes on the asset, you can see that a campaign worked and not which creative decision made it work.
How is this different from a DAM?
A DAM stores assets and controls who can use them. This gives assets a persistent identity and consistent attributes so they stay trackable after they leave the DAM — through the workflow tool, into the ad platform, and back into the report. It connects to the DAM you already run rather than replacing it.
What is the difference between manual tagging and auto-tagging?
Manual tagging is accurate and does not scale; auto-tagging scales and drifts. The workable version is neither — computer vision proposes tags against your own taxonomy and a person confirms them. The proposal removes the typing, the taxonomy removes the invention, and the review keeps it honest.
How do you measure creative performance?
By joining performance data back to the asset's attributes rather than to the campaign. That requires the asset to have carried a stable identity from production through delivery, which is why one is assigned at the start rather than reconstructed afterwards.
Does the AI decide our metadata?
No. It proposes; a person confirms. Suggestions are reviewed before they apply, you can bring your own model, and the non-AI paths remain available. For teams accountable for what the metadata says, that ordering matters more than the accuracy claim.
See it against your own taxonomy
Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.
- Your naming conventions modeled as a working template
- Which of your current entries would pass validation, and which would not
- How governance holds without becoming a bottleneck
- What rollout looks like across teams and agencies
- Which of your platforms connect natively
- Pricing and packaging, discussed openly