Claravine for Agencies

One data standard for every client

Claravine gives your agency one governed layer for campaign data, so every client report, dashboard, and optimization starts from names, codes, and tags you can stand behind.

Trusted by

Under Armour
Wyndham Hotels & Resorts
Colgate-Palmolive
Bristol Myers Squibb
Carhartt
Vanguard
Saatchi & Saatchi
Holland America Line
Amtrak

Reporting shouldn’t drain your margin.

When every client, team, and platform names campaigns its own way, your people spend their hours reconciling spreadsheets instead of delivering the insight clients actually pay for. Match rates drop from 95% to 65%, and reporting takes weeks instead of hours.

Clean data, less cleanup

Claravine is the data standards layer underneath your client work. It defines, validates, and delivers campaign metadata across every client, channel, and platform, so delivery becomes repeatable and trust becomes the default.

The Claravine platform: a governed campaign template with its validated fields

Scale client reporting without scaling headcount

One taxonomy across the portfolio means one report structure, however many clients you add.

Report with data clients can trust

Every campaign is validated against the standard before it goes live, so the numbers in the deck match the numbers in the platform.

Protect margin

Analysts stop cleaning and start analyzing. Campaign setup time drops by 60%.

Standards that follow the work

Claravine embeds in the tools your teams already use: ad platforms, planning tools, spreadsheets, and the data warehouse.

Claravine helps agencies work smarter, faster

Three jobs every agency runs, and what a standard changes in each.

Client-specific taxonomies, one governance

Each client gets its own naming conventions and metadata schema, built from your agency’s templates and governed from one place.

  • Launch new clients 80% faster from proven templates
  • Manage permissions and approvals from one dashboard

Validation before launch, not after

Every submission is checked at the point of entry, so errors surface in seconds rather than in reporting week.

  • Compliant UTMs, campaign codes, and tags generated automatically
  • No month-end reconciliation between platforms and BI

Creative you can measure

Every creative variant carries its identity from the brief through the DAM to the ad platform, so performance connects back to the work.

  • Naming that scales to hundreds of assets without manual effort
  • Winning creative patterns visible across the portfolio

Modern agencies run on standards

The same week of client work, with and without a governed taxonomy.

Without Claravine

  • Naming conventions drift client by client and team by team
  • Errors surface in reporting week, after the spend
  • Analysts reconcile spreadsheets instead of finding insight
  • Creative performance can’t be traced back to the brief

With Claravine

  • One governed taxonomy per client, one standard across the agency
  • Every campaign validated before it goes live
  • Reports built from platform data that already matches
  • Every asset traced from concept to conversion

Standards at work

Saatchi & Saatchi

Winning Data-Driven Strategies for Agencies and Brands

Watch our conversation with Saatchi & Saatchi on how unified data standards improved campaign measurement for top-tier global clients.

“Because of the data we're capturing from Claravine... we're able to see if a particular campaign is running creative across other sponsorships that we didn't know were in place. And if those gaps were there, then Claravine came to save the day.”

Paulina Davila, Lead Data Engineer

Recognized by our customers, on the record

Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.

G2 Summer 2026 Easiest To Do Business With, EnterpriseG2 Summer 2026 Easiest To Do Business With, Mid-MarketG2 Summer 2026 High PerformerG2 Summer 2026 High Performer, EnterpriseG2 Spring 2026 Easiest To Do Business With, EnterpriseG2 Spring 2026 Easiest To Do Business With, Mid-MarketG2 Spring 2026 High PerformerG2 Spring 2026 High Performer, EnterpriseG2 Winter 2026 Easiest To Do Business With, EnterpriseG2 Winter 2026 Easiest To Do Business With, Mid-MarketG2 Winter 2026 High PerformerG2 Winter 2026 High Performer, Enterprise

See it against your own taxonomy

Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.