Guides on marketing data standards
Ebooks, playbooks and reports from the team behind the Data Standards Platform: how to build a taxonomy, govern metadata, enrich your analytics data and get it ready for AI.
The Ultimate Guide to Data Standards for Marketers
The no-nonsense roadmap to marketing data harmony — why data chaos costs you, the anatomy of a solid taxonomy, the most common standardization mistakes, templates to align your team, and standards that hold up for AI and automation.
The AI-Ready Data Blueprint
The blueprint enterprise teams use to make marketing data AI-ready before spending more on tools — why AI pilots stall, the six characteristics of AI-ready data, a four-phase roadmap with timelines, and two enterprise case studies.
Data Governance Audit Workbook
A free audit workbook to uncover the taxonomy chaos costing you budget, time and trust in your numbers — campaign naming, custom-field sprawl, channel tracking, DAM, privacy tagging and the integration points where data silently changes.
Digital Analytics Data Enrichment
A 21-page guide to standardizing digital experience metadata at scale — what data enrichment is, how to automate it, and how to connect campaign, customer and product metadata into unified views.
Building a Data Center of Excellence
A strategic guide to marketing data transformation — the four pillars of a Data Center of Excellence, a 12-month implementation roadmap, answers to executive buy-in and team resistance, KPIs to prove ROI, and worksheets to assess your current state.
The State of Marketing Data Standards
A survey of US advertisers spending over $50M a year, with Advertiser Perceptions — how they organize and standardize marketing data, where spreadsheets still rule, and how ready they are to tag and track AI-generated assets.
22 Ways to Collect First-Party Data
With third-party cookies on the way out, a quick guide to where and how to collect first-party data — 22 methods to build out a first-party data strategy, from personalization to recommendations to product development.
The Guest Data Journey Guide
The guide hospitality marketers use to unify fragmented guest data and prove ROI — the five points in the guest journey where data silos cost revenue, a data-maturity self-assessment, a stage-by-stage roadmap to unification, and quick wins you can ship in days.
How to Build a Marketing Taxonomy
A 17-page guide with example marketing taxonomies — the critical steps in building one, the role of metadata in your marketing ecosystem, the questions to settle for an enterprise-wide taxonomy, and examples from a range of industries.
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