Claravine for CPG
Unify disconnected consumer insights, prove campaign attribution across retail channels, and accelerate AI-driven personalization with enterprise metadata governance built for consumer packaged goods.
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Consumer packaged goods brands face a critical disconnect: marketing happens digitally, but 70% of purchases still occur through third-party retailers. Without unified data standards, you can’t connect campaign touchpoints to actual sales — making ROI proof nearly impossible.
Marketing metadata lives in silos — separate from retail POS data, disconnected across distributors and channels. Without a unified view from ad impression to purchase, attribution becomes guesswork.
Display campaign data uses different formats than social, digital differs from in-store — preventing personalization at scale and making brand loyalty campaigns impossible to execute effectively.
Dirty data across platforms and regions makes proving campaign effectiveness a manual nightmare. If metadata doesn’t match sales data, attributing revenue to specific creative or channels is error-prone.
Slow, manual data reconciliation prevents feeding clean metadata into AI models. Your analytics can’t deliver the consumer understanding needed to compete — creating costly opportunity gaps.
Claravine provides the metadata governance foundation CPG brands need to unify marketing data across retail partners, prove multi-touch attribution, and power AI-driven consumer insights that drive revenue growth.
CPG marketers face 20–500 touchpoints per shopper journey. Without standardized campaign metadata, connecting digital impressions to retail sales is impossible — leaving millions in marketing spend unoptimized.
71% of CPG leaders adopted AI in 2024 — but AI models are only as good as the data they consume. Inconsistent metadata creates “garbage in, garbage out” scenarios that prevent effective personalization and consumer insights.
CPG brands manage dozens of data sources: social platforms, retail media networks, distributor portals, in-store systems, and analytics tools. Each speaks a different “language” — until now.
Native connections to Walmart Connect, Amazon Advertising, Instacart Ads, and Criteo ensure consistent campaign metadata flows to attribution platforms.
Standardize product, promotion, and campaign codes across your distributor network — connecting wholesale data to end-consumer insights.
Bridge direct-to-consumer campaigns with retail partner data using consistent metadata standards for true omnichannel measurement.
Your CRM, marketing automation, social management, and analytics tools finally speak the same language — eliminating data silos that fragment consumer understanding.
Built-in compliance frameworks for state privacy laws and first-party data governance — protecting consumer trust while maximizing data utility.
With WPP, Colgate-Palmolive lifted agency data compliance from 20% to nearly 100% across 200+ markets.
20% → ~100%
Taxonomy compliance improvement
“With these integrations in place, our agency teams can confidently set up campaigns, knowing that every element aligns seamlessly with Colgate’s taxonomy requirements.”
Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.
Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.
