Wyndham Hotels & Resorts Unlocks Real-Time Insights

The Challenge: Manual Data Processes Are Inaccurate & Inconsistent

With over 9,000 hotels globally, Wyndham Hotels & Resorts needed a unified approach to accessing and standardizing marketing data across its diverse brands. The company’s existing data processes—spread across multiple marketing teams—relied heavily on inconsistent, manual workflows.

Leadership recognized the urgent need for a solution to standardize their data processes. Their primary goal was to adopt an intuitive, cost-effective tool that independent teams could easily integrate into their daily workflows without sacrificing productivity.

The Solution: An Integrated Marketing Stack for Real-Time Insights

Previously, retrieving campaign data and insights took up to a full week. Now, with The Data Standards Cloud’s integration capabilities, Wyndham can view data within 30 seconds in Adobe Analytics, improving data quality and interoperability across platforms.

With the newfound ability to view data in seconds, analytics teams can view revenue tied to specific campaigns and build comprehensive dashboards. These campaign insights are automatically refreshed every hour, empowering leaders to monitor and tweak campaigns in real time.

For example, if a specific email campaign isn’t hitting targets, or a Deals Page placement isn’t generating results, teams can step in quickly to improve campaigns on the fly or to make near-immediate decisions.

Instead of looking at a holistic rearview campaign snapshot, executives can get synchronous reporting to help provide strategic direction in the middle of a campaign.

The Results: Breaking Down Silos and Saving Time

Manual processes and endless corrections are a thing of the past, freeing teams to focus on strategic, revenue-generating initiatives. The Data Standards Cloud platform has been well-adopted across 10+ marketing internal and external teams, leading to 100% data accuracy before campaign launch.

Looking Ahead: The Ability to Make Decisions at the Hourly Level

Wyndham is primed to take its data strategy even further and up-level its content and creative data with content comprehension. By developing a richer set of metadata within their DAM, they will be equipped with more sophisticated tagging capabilities, allowing for deeper insights and more targeted content strategies.

About Erin Boyle

Erin is an expert digital strategist with a deep understanding of campaign performance, data governance, and cross-channel marketing. At Wyndham, she led efforts to streamline marketing operations by implementing data standards, ensuring consistency, accuracy, and comprehensive reporting across internal and external teams. With a strong focus on reducing user error and leveraging real-time insights, she played a pivotal role in driving smarter, data-driven decisions for the company’s digital campaigns.