Claravine for Media & Content Teams

Governance should not cost your team a launch day

Claravine builds compliant names and tracking codes in bulk, straight into Google Ads, Meta and The Trade Desk.

“Being able to upload 20K rows of marketing data at any one given point in time, was game-changing for that team.”
Tim Scales, Digital Media Operations Consultant, Bristol Myers Squibb

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The tracking sheet is why you slipped

By then the money is spent, the report is unfixable, and the conversation is yours to have.

Someone produces a hundred tracking URLs by hand.

Some of them are wrong.

Nobody finds out until the numbers look strange a month later.

Correct is the fast path

Runs on The Data Standards Cloud: the naming engine, bulk and template-driven generation, an Excel add-in, tag validation, and 31 native connectors. Its AI is optional: every suggestion is reviewed before it applies, and you can bring your own model.

Build a campaign’s tracking at once

Bulk generation produces a full set of compliant names, tracking codes and parameters from a template. One customer moved 20,000 rows in a single upload.

Work inside the spreadsheet teams know

A spreadsheet interface and an Excel add-in, so the format is familiar even though the governance underneath is not. Adoption does not need a change program.

Catch the error before it ships

Tag validation flags a broken tracking code at build time, with the fix offered in one click, rather than after the campaign is live.

Write straight into your ad platforms

Google, Meta, Amazon, LinkedIn, TikTok, Snapchat, Pinterest, The Trade Desk and DV360, plus Branch, AppsFlyer OneLink, Kochava, Bitly and QR Code Monkey.

What changes on launch day

This is what earns the page its own URL: the working day, not the feature list.

Commit to a launch date

Bulk generation and a template-driven builder, inside a spreadsheet interface. One customer moved 20,000 rows at once and cut campaign planning from days to hours.

Tag automatically, not from memory

Claravine’s naming engine writes into the ad platforms directly, so the tracking exists because the campaign exists, not because someone remembered the step.

Surface trafficking errors before spend

Validation at build time, with errors flagged and corrections suggested. The failure your team would find in the post-campaign report never reaches the platform.

Let assets carry their own metadata

Automatic tagging of objects and themes, metadata enrichment, and asset tracing across systems. That metadata is also what makes creative performance legible to a model later.

Who else has to say yes

Campaign taxonomy crosses teams, and it fails at the handoffs. Here is what your counterparts ask first.

Role

Data & Analytics

They will ask what the metadata makes measurable.

Role

Marketing Operations & Technology

They will ask who owns the template and who can change it.

Works with what you already run

Native connectors across the ad platforms you buy on, the analytics and storage you report from, and the content systems your assets live in. If something you run isn't here, the API and flat-file exchange cover it.

Standards at work

A Major U.S. Sports League Doubles Marketing Attribution in a Year

By standardizing campaign metadata across the league and its partner network, the organization went from attributing less than a quarter of ticket revenue to nearly half in twelve months.

+33%Year-over-year increase in campaign-attributed visits
50%+Adoption of data standards across teams and partners

Read full story

Marketing attribution of ticket revenue in one year

“Utilizing detailed metadata around the channel, creative, audience, and campaign along with behavioral data has allowed for deeper insights to optimize campaigns and to help us integrate with additional technologies to fully understand where to allocate spend and resources efficiently.”

Bristol Myers Squibb Creates the Ultimate Omnichannel Experience for Health Care Providers

Quality data inputs closed the gaps in digital campaigns — and saved $1.5M in platform consolidation alone.

20KRows of marketing data uploaded at once

Read full story

$1.5M

Cost savings from platform consolidation alone

“This [former] multi-million dollar tool was a glorified spreadsheet and data was not being sent anywhere. Meanwhile, Claravine can do all of it.”

Recognized by our customers, on the record

Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.

G2 Summer 2026 Easiest To Do Business With, Enterprise

G2 Summer 2026 Easiest To Do Business With, Mid-Market

G2 Summer 2026 High Performer, Enterprise

G2 Spring 2026 Easiest To Do Business With, Enterprise

G2 Spring 2026 Easiest To Do Business With, Mid-Market

G2 Spring 2026 High Performer, Enterprise

G2 Winter 2026 Easiest To Do Business With, Enterprise

G2 Winter 2026 Easiest To Do Business With, Mid-Market

G2 Winter 2026 High Performer, Enterprise

See it against your own taxonomy

Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.