Claravine for Marketing Operations & Technology Teams
Claravine gives you one governed place to define campaign taxonomy, control who changes it, and validate every submission.
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So it drifts, or you become the bottleneck holding it together.
Runs on The Data Standards Cloud: templates and governance workflows, real-time and tag validation, SSO, MFA and role-based access on SOC 2 Type II infrastructure. Its AI is optional: every suggestion is reviewed before it applies, and you can bring your own model.
Templates, controlled vocabularies and modeled relationships hold the taxonomy, so the correct name is the easy name and nobody polices it.
Role-based access, approval workflows and an activity log. A change is proposed, reviewed and traceable rather than discovered afterwards.
Real-time field and tag validation catch the error before spend, not in the report that follows it.
31 named connectors, an API suite, and flat-file exchange for the systems that will never have one.
This is what earns the page its own URL: the working day, not the feature list.
Campaign taxonomy crosses teams, and it fails at the handoffs. Here is what your counterparts ask first.
Native connectors across the ad platforms you buy on, the analytics and storage you report from, and the content systems your assets live in. If something you run isn't here, the API and flat-file exchange cover it.
Consistent campaign data supports agile, customer-centric marketing.
30 min
Of training for teams to adopt the platform
“Sometimes, if you democratize things, you lose some of the quality. But Claravine also improves the data quality because you have that standard taxonomy.”
Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.
Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.
