How-to
Step-by-step guides to putting marketing data standards to work.
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How-to
Campaign Measurement: What to Set Up Before You Launch
Campaign measurement starts before launch. Here's what to instrument, which metrics answer which question, and how to report a defensible result.
Daniel Mironov
How-to
Photo and Image Metadata: What It Contains and How to Manage It
Image metadata lives inside the file — EXIF, IPTC and XMP. Here's what each contains, how to view and remove it, and why rights data rarely survives.
Jamie Connor
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