The people behind the standards
Claravine's leaders and the practitioners who write, speak and teach about marketing data: what standards are, how to govern them, and what they make possible.
Leadership
The team that champions standardization at every stage of data creation.
Verl Allen
Chief Executive Officer, Claravine
Claravine's CEO since 2018, after leading strategy and corporate development at Omniture and Adobe.
Justin Shepard
Chief Operating Officer and Chief Financial Officer, Claravine
Justin writes about the marketing process and how to optimize it.
Bernard Kiyanda
Chief Technology and Product Officer, Claravine
Bernard writes about what AI-ready marketing data requires.
Scott Bennett
Chief Revenue Officer, Claravine
Scott writes about marketing performance measurement, analytics, and paid media reporting.
Dan Bowes
VP of Enterprise Transformation and Customer Enablement, Claravine
Dan writes about data silos and enterprise transformation.
The team
The practitioners who write, speak and teach about marketing data.
Anthony Freeman
Principal Product Manager, Claravine
Anthony writes about data standards, validation, metadata, and clean rooms from the product side.
Ash Sharma
Business Operations Lead – EMEA, Claravine
Ash writes about marketing and digital operations, data privacy compliance, and SaaS sprawl.
Daniel Mironov
Senior Manager, Demand Generation, Claravine
Daniel writes about campaign measurement, cross-channel marketing, and data governance in marketing.
Ethan Lowe
Senior Sales Engineer, Claravine
Ethan writes about campaign tracking, analytics platforms, and where a standards layer fits in the marketing data stack.
Jamie Connor
Principal, Product Experience Design, Claravine
Jamie writes about digital asset management, content workflows, and the metadata that makes marketing content measurable.
Kaden Carroll
Lead Solutions Architect, Claravine
Kaden writes about marketing taxonomy, data governance, and metadata management from the architecture side.
Mariela Sanchez
Product Manager, Claravine
Mariela writes about data management, data dictionaries, and cohort marketing.
Rebekah Garner
Sr. Manager, Customer Enablement, Claravine
Rebekah writes about naming conventions and UTM parameters from the customer-enablement side.
Rob Allanach
Sr. Solutions Architect, Claravine
Rob writes about data quality, integrity, and governance from the solutions-architecture side of enterprise marketing data.
Romy von Erlea
Senior Product Designer, Claravine
Romy writes about data-driven content and the tagging behind it.
Zach Lewis
Principal CSM / Team Lead, Claravine
Zach writes about first-party data strategy, CRM data integrity, and data democratization.
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