Chief Executive Officer, Claravine
Verl Allen
Verl Allen brings more than 20 years of experience helping global brands transform digitally, at Ancestry, Omniture, and Adobe. He helped accelerate the growth of SaaS applications in the enterprise while leading strategy and corporate development at Omniture and Adobe Experience Cloud, including the acquisition of SaaS companies totalling over $3B in enterprise value. He joined Claravine in 2018 to tackle the data quality problem holding back brands' returns on marketing and analytics, and today works with hundreds of leading global brands on data integrity through The Data Standards Cloud.
Podcasts with Verl
As a guest on other shows. Listen in place.
- One Big Tip PodcastHow to turn the data you already collected into a powerful tool to improve business outcomes
- Code StoryBonus: Verl Allen, Claravine
- The Data Stack ShowStandardizing Unstructured Data
- Data Leadership LessonsRedefining Data Integrity
- Dapper DataData Integrity for Your Business
- Data ChatsHow to be Proactive in Implementing Data Standards
- If You MarketHow Data Standards Drive Marketing Performance
- B2B Marketers on a MissionHow to Create Stronger Data Integrity for Better B2B Marketing
- The Corporate Data ShowHow to Create Stronger Data Integrity for Better B2B Marketing
- Helping Sells RadioCustomer data is not useful without context
- UpTech ReportStronger Data Integrity for Enterprise Systems
- Fuse – Founders Guiding FoundersA Fireside Chat with Verl Allen
- Perfect Pitch by KickstartInsights on Unique Category Fit
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